See Magazine by Hoya
Propaganda has just finished a complete revamp of See Magazine for Hoya Lens Belgium. See Magazine is a modern eyecare magazine used as a store traffic builder by top firms of opticians. The magazine offers useful tips on eyecare, fashion and trends in glasses, and a big Champagne competition.
This week over 750,000 consumers received their copy of See Magazine. Every copy is personalised to suit the participating optician. This means there are over 85 different versions of See Magazine.
The magazine and the publishing process are completely powered by Hoya Lens Belgium. This is Hoya’s clever way of supporting its customers, the Belgian opticians, in the necessary marketing and communications endeavours.
Hoya Lens Belgium is part of Hoya Vision Care. De Hoya Corporation is active worldwide in the field of eyecare, information technology, image creation and lifestyle improvement. Following the principle of “We care about your eyes”, Hoya offers top quality materials, advanced lens designs and first-rate service that respond to the requirements of the most demanding consumer as well as all their business partners in the optical field.
Propaganda nv is the largest Belgian independent communication consulting agency, specialised in customer media (customer magazines, dealer magazines, corporate magazines, personnel magazines,…). In 2009, Propaganda had a turnover of 3,5 million euro and counted 25 passionate professionals. Propaganda creates relation- and loyalty media for e.g. AXA, Banque Degroof, bpost, Belgacom, CBC Banque & Assurance, Daikin Europe, Dexia, Dossche Mills, Ernst & Young, Essensys, Fédérale Assurance, G4S, Hogeschool-Universiteit-Brussel, KBC Bank & Verzekering, Makro-Metro, OZ Onafhankelijk Ziekenfonds, Proximus, Renault Belgique Luxembourg, Rotary, VILT, WEEE Forum, WWF.
For further information, please contact:
Michel Libens, Propaganda nv, J.F. Kennedyplein 1 A, 1930 Zaventem,
t 02 725 29 10, f 02 725 29 11, email@example.com www.propaganda.be