Renault catazine ‘The Collection 2014’
Under the title ‘The Collection 2014’ Propaganda has devised a 54-page catazine for Renault. Half catalogue and half magazine, its most important objective is to provide interesting and relevant information about the brand with the rhombus for customers who are unfamiliar or less familiar with the brand and the models. ‘The Collection 2014 ′ gives an overview of the major models and new elements in our private car range for 2014. First presented to the public during the car salon, it is available from the dealers too.
According to Xavier Laporta, Director of Communication Renault Belgium Luxembourg: “‘The Collection 2014′ has become the brand’s showbook, a sort of ‘Best of’, for those who are unfamiliar or less familiar with Renault and have not yet been able to choose a model. In ‘The Collection’ we briefly sketch the history of our brand and we explain very succinctly what exactly Renault’s DNA is these days: a focus on design, safety, driving comfort, innovation, concept cars, our Formula 1 performance, and so on. The most important models in the 2014 range are given lots of visibility, with a large number of atmospheric photos and text that has been reduced to the essence. In that sense, ‘The Collection 2014’ has become a real showbook, an introduction to the world of Renault.” Propaganda’s signature is on the design of ‘The Collection 2014’, which was conceived in line with the corporate design for the model catalogues, and on the project as a whole. Renault’s rich image bank provided a great source of inspiration, of course, and made it possible to produce ‘The Collection 2014’ very cost-effectively. The layout of ‘The Collection 2014’ makes it absolutely complementary to the model catalogue and the leaflet with promotional and salon offers.