Propaganda takes care of UpGrade HUBrussel
The HUB (University College Brussels) ran a competition this spring to revamp their newsletter ‘Tempo’. This content project gets sent to final-year secondary school students who are facing an important decision in their lives: should I continue studying or not? And if so, then what shall I study?
Propaganda (as the outgoing agency) participated in the competition and was also named as the winner. The revamped magazine was given the name ‘UpGrade’ in reference to this new phase—or upgrade—in the lives of future college or university students. The first issue of this magazine has just been released. UpGrade will be published four times a year and help young people to make decisions about what to study by telling them all about the various courses on offer as well as student life in Brussels.
Filip Clarisse, head of communications at HUBrussel, was excited about the first edition of UpGrade: “Propaganda has managed to bring the Tempo newsletter to a totally new level by giving it a new format, fresh layout and basing it on a strong concept. We are excited to have the opportunity to continue working with them!”
Propaganda NV is the largest independent communications consultancy in Belgium specialising in content marketing and the creation of client media (client magazines, staff magazines, digital content platforms, mini-sites, iPad magazines, etc.).
With over 28 dedicated professionals, Propaganda provides various on-and offline sponsored magazines and loyalty media for organisations such as AXA, Bank Degroof, bpost, Belgacom, CBC, Daikin, Delhaize, Delta Lloyd, Federale Verzekering (Federal Insurance), Federal Public Service for Human Resources, Hoya, KBC, Kluwer, Lambrechts, Makro-Metro, OZ (Independent Health Insurance Company), Rabobank.be, Renault, Rotary, Volkswagen, WWF, etc.