Propaganda scores 2 Silver BTOB Press & Communication Awards
Media Marketing presented the BTOB Press & Communication Awards on Tuesday 23 October. 23 business-to-business cases from 18 categories vied for a Gold, Silver or Bronze award. Propaganda walked out a two-time second stage winner.
The strongest BTOB cases were praised on Tuesday, October 23 during the award ceremony of the BTOB Press & Communication Awards. The jury chose the winners from 5 Press and 13 Communication categories. With Fuel by MEDIALAAN (Best Use of Integrated) and Proximus’ Content Ecosystem (Best Use of Publishing / Content) Propaganda won 2 Silver Awards.
Fuel by MEDIALAAN was able to convince the jury with a thorough content marketing strategy with a multi-channel approach and strong design.
The content marketing approach of Proximus’ Content Ecosystem is based on premium customer centric content. By thinking and acting as a real publisher, communication starts 100% with the target group (as a reader).
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