Propaganda reshuffles ownership of shares
Propaganda, Belgium’s biggest independent content marketing agency, is reshuffling its ownership of shares. Gert Van Wichelen, co-founder, is leaving the company. His fellow managing partners, Michel Libens (managing partner and CEO) and Gerrit Tulkens (managing partner and creative director) will acquire his equity, at the eve of the agency’s 25th anniversary, and will continue to expand Propaganda.
Propaganda nv, which was founded in 1994 by Gerrit Tulkens and Gert Van Wichelen, has become the biggest independent Belgian content marketing agency. Its team of over 40 specialists is responsible for content-driven communication projects for more than 30 Belgian and international brands. Gert Van Wichelen, managing partner, has decided to leave Propaganda to pursue other professional activities outside of content marketing.
Gert Van Wichelen : “I am fully convinced that Gerrit and Michel will bring Propaganda to new heights. All these years, we worked together splendidly: as partners, with our team and with our clients. I am glad that they have accepted this new challenge and I wish them all the best!”
Michel Libens (managing partner and CEO since 2005) and co-founder Gerrit Tulkens (managing partner and creative director) took over Gert Van Wichelen’s complete block of shares on the 31st of July 2018. Both of them will lead the company as managing partners.
Michel Libens and Gerrit Tulkens : “We want to sincerely thank Gert for all he has done for Propaganda. His founding focus and financial knowledge has played an important role in Propaganda’s current state of affairs: a strong, reliable and healthy company that is fully focused on our clients’ needs. Our sector is evolving rapidly and in various directions. We are determined to further strengthen Propaganda’s current position as innovative market leader and to expand in both width and depth to become a fast-shifting and creative specialist in branded content.”