Propaganda produces brand new Belisol magazine
more inspiration = more leads
Propaganda has produced a print and digital magazine for Belisol, the top specialist and market leader in doors and windows for over 35 years. The magazine offers inspiring visual and written reports and wants to help readers make an informed choice about doors and windows in today’s complex building business.
“The editorial board draws honestly and informatively on our customers’ many remarkable projects and stories”, says Belisol’s marketing manager Andres Lesire. “These are interspersed with concrete info. When should you choose aluminium, PVC or wood? How and where can you best save energy? In addition, of course, we feature new items as well as background info, interior decorating trends, relevant interviews and so on. In this first issue we talked, for example, to the well-known architect John Eyers about his vision of living in 2020.”
A foretaste of this 44-page luxury magazine is available in digital version for everyone to see at www.belisolmagazine.com. The complete edition can be obtained free of charge via www.belisol.be/nl/magazine.
Belisol will send the magazine Propaganda has designed to existing customers and relations, and will use it in particular as a lead generator for its various subsidiaries. Belisol Magazine is published twice a year in the three countries where Belisol is active (Belgium, the Netherlands and France).
Belisol Doors & Windows was established in 1977 by Eugène Alen en Guy Lambin, with a first showroom in Brussels. They were pioneers of the industry, as, back then, showrooms definitely weren’t a common thing. In 2013, the group has 83 showrooms (35 in Belgium) and more than 1.000 employees in Belgium, the Netherlands and France. Belisol is a thoroughly Belgian family business that is based on core values such as service, quality and innovation. The own production, central development and a strongly branched franchise network with its own placement service are just a few examples of Belisol’s strong assets. Everyday, over 100 placement teams are en route. According to its own values, Belisol connects its name to sports as the main sponsor of cycling team Lotto-Belisol, for the third consecutive year in 2014. www.belisol.com