Energuide, a smart answer to all energy questions in Brussels
In the beginning of March, Sibelga, distribution system operator for gas and electricity in Brussels, is launching a brand new multimedia information platform for the inhabitants of Brussels-Capital Region.
The Energuide platform has been developed in collaboration with content marketing specialist Propaganda and is based on a totally renewed content strategy. The goal is to provide independent and reliable answers to all energy questions that residents of Brussels ask themselves.
The platform includes a range of information channels: a website (www.energuide.be, realised by Inventis), a door-to-door magazine in A5 format (3 times a year, prepress and production by Dimensions), a newsletter (8 times a year) and, in time, a paper-based guide for people who are not using the Internet.
Sibelga’s initiative fills a gap, as, so far, no communication medium offers a suitable and complete answer to the questions of Brussels residents, while one can find important differences between regions in the energy sector (premiums, operators, etc.).
The approach is definitely direct and useful: topics are explored by question-response method. Precise questions are responded with the most concise answers.
To inform the residents of Brussels in the best way, Propaganda and Sibelga have chosen for a crossmedia approach:
– online, one can register for the newsletter and check the content of the magazine;
– the magazine and the newsletter are referring to precise topics on the website.
Sibelga is the only distribution system operator for natural gas and electricity in the 19 municipalities of the Brussels-Capital Region. With its cable and pipeline system, Sibelga provides the necessary energy to Brussels residents. The main goal of Sibelga is to maintain and to develop this system in time.