The International Content Marketing Forum (ICMF) is conducting a large-scale European survey about the use of Content in marketing and communications. The survey inquires into the expectations, investments, predictions, etc. concerning Content Marketing.
Sofie has a Masters degree in Cultural Studies and Communication sciences (KU Leuven). She worked as an Account Executive at communication agency Tabeoka, as Editorial Coordinator at Talkies magazine and as freelance journalist and editor for Goed Gevoel, Elle, Sabato (De Tijd), Mediaplanet, Lannoo Campus …
Propaganda has joined forces with Tele’Train to develop a white paper on Voice of the Customer analytics (VoCa).
VoCa is a new tool which, as of 2014, can be used by Belgian marketing professionals to quickly obtain a structured insight into current and future ‘trending topics’ based on the in-depth analysis of telephone conversations and/or mail and social media conversations. Read more!