Following the company’s devotion to helping young buyers in the realization of their first home, Crelan submits a good deal of ‘My House’ content this month. Practical tips and tricks, inspiring articles, checklists and pitfalls … all compiled in an online and offline information and inspiration magazine. That is how Crelan helps potential borrowers on their way to a first house or apartment. For concept and realization, Crelan called on Propaganda, one of the market-leading content marketing agencies in Belgium.
Video content is gaining a more prominent role in the marketing world. Businesses make all kinds of films that customers can watch on their smartphone or laptop. Editing short and powerful video content is not self-evident. A number of steps should be followed. We will give thirteen here.
The International Content Marketing Forum (ICMF) is conducting a large-scale European survey about the use of Content in marketing and communications. The survey inquires into the expectations, investments, predictions, etc. concerning Content Marketing.
Sofie has a Masters degree in Cultural Studies and Communication sciences (KU Leuven). She worked as an Account Executive at communication agency Tabeoka, as Editorial Coordinator at Talkies magazine and as freelance journalist and editor for Goed Gevoel, Elle, Sabato (De Tijd), Mediaplanet, Lannoo Campus …
Propaganda has joined forces with Tele’Train to develop a white paper on Voice of the Customer analytics (VoCa).
VoCa is a new tool which, as of 2014, can be used by Belgian marketing professionals to quickly obtain a structured insight into current and future ‘trending topics’ based on the in-depth analysis of telephone conversations and/or mail and social media conversations. Read more!