Media Marketing presented the BTOB Press & Communication Awards on Tuesday 23 October. 23 business-to-business cases from 18 categories vied for a Gold, Silver or Bronze award. Propaganda walked out a two-time second stage winner.
Propaganda, Belgium’s biggest independent content marketing agency, is reshuffling its ownership of shares. Gert Van Wichelen, co-founder, is leaving the company. His fellow managing partners, Michel Libens (managing partner and CEO) and Gerrit Tulkens (managing partner and creative director) will acquire his equity, at the eve of the agency’s 25th anniversary, and will continue to expand Propaganda.
How do you put the right content on the market efficiently? That is not always easy, especially not now that the consumer’s epicentre has shifted from a traditional product promotion to a need for information. These six inspirational books provide a good idea of what strong content looks like today.
On Tuesday 27 October, we won the ‘Best Publications’ Award during the ‘Business to Business Press & Communication Awards’. Propaganda was one of the 10 finalist chosen between the 67 cases in competition. Propaganda won Gold with Chef magazine.
What are the Business to Business Press & Communication Awards?
The Business to Business Press & Communication Awards crown the titles of the Belgian and Luxemburg Professional Press – printed and digital – and the Communication carriers who distinguish on 3 criteria: decisiveness, appropriateness and creativity, during the whole year (from septembre 2014 to septembre 2015).
For more info, please contact:
Michel Libens, Propaganda nv, Imperiastraat 16, 1930 Zaventem, t 02 725 29 10, f 02 725 29 11, email@example.com, www.propaganda.be
Infographics are trendy. They’re popping up at more and more places, in magazines, newspapers, brochures and online. Google searches for ‘infographic’ skyrocketed by 800% between 2010 and 2014. So these visual information carriers are obviously extremely popular. Read on to find out why. Read more!
The International Content Marketing Forum (ICMF) is conducting a large-scale European survey about the use of Content in marketing and communications. The survey inquires into the expectations, investments, predictions, etc. concerning Content Marketing.
Today a lot of communication happens online. Nevertheless, well-made print customer magazines keep fascinating the reader. A recent survey reveals strong satisfaction and reading figures: a customer magazine keeps the reader’s attention at least 28 minutes. Read more!
More and more brands have now discovered content marketing. Some are really going all out. L’Oréal Germany has just completed a competition to set up its own content marketing unit with the help of an external agency. In a continuously diversifying media landcape, L’Oréal has been experiencing problems with reaching its target group accurately for some time. For this reason, they were searching for alternative ways to communicate their message and their story to the target group. Content marketing seems to be the answer here, too.
Sofie has a Masters degree in Cultural Studies and Communication sciences (KU Leuven). She worked as an Account Executive at communication agency Tabeoka, as Editorial Coordinator at Talkies magazine and as freelance journalist and editor for Goed Gevoel, Elle, Sabato (De Tijd), Mediaplanet, Lannoo Campus …
Op dinsdag 12 november werden de winnaars van de Pearls Awards 2013 (excellence in custom content) in New York bekend gemaakt. Propaganda scoorde als enige bureau uit de bijna 600 inzendingen een ‘Perfect Score Award’ met haar project voor Artexis.
Daarnaast won Propaganda nog goud (voor Artexis) en viermaal zilver (voor Belgacom en Artexis). Propaganda haalde de finale met het content-platform ‘One’ voor Belgacom (blog, print magazine, tablet en e-zine) en het Artexis annual report (print, video en website). Read more!