Your content strategy probably states how you want to tell your (potential) customers your story and message. But do you always play the lead role? Try to replace yourself with ambassadors and give the floor to them. You will be amazed by the impact they have on the relationship with your customers. Hoya Lens Belgium is already setting a good example.
Propaganda nv, the largest independent content marketing agency in Belgium, is taking an active majority stake in ‘Content Makers’, a content marketing and social media specialist for SMEs. Their ambition is to jointly make the Belgian SME market become well-acquainted in the coming years with the power of strong digital content.
Media Marketing presented the BTOB Press & Communication Awards on Tuesday 23 October. 23 business-to-business cases from 18 categories vied for a Gold, Silver or Bronze award. Propaganda walked out a two-time second stage winner.
Propaganda, Belgium’s biggest independent content marketing agency, is reshuffling its ownership of shares. Gert Van Wichelen, co-founder, is leaving the company. His fellow managing partners, Michel Libens (managing partner and CEO) and Gerrit Tulkens (managing partner and creative director) will acquire his equity, at the eve of the agency’s 25th anniversary, and will continue to expand Propaganda.
How do you put the right content on the market efficiently? That is not always easy, especially not now that the consumer’s epicentre has shifted from a traditional product promotion to a need for information. These six inspirational books provide a good idea of what strong content looks like today.
Content is not something that just comes to you overnight. It is not questions like “what will we put on our Facebook page?” or “What should our website look like tomorrow?” that determine whether you are good at content marketing or not. It goes much further than that. Here’s some key questions to help set a good content marketing strategy.
Two quality magazines that inform and inspire business partners. Hilde Talloen, Deputy Director of Communications and the publisher of CeraScoop, and Koen Snauwaert, Partner Benefits Coordinator and responsible for CeraSelect, explain the success of both magazines, ‘made by Propaganda’.
A fitter and more energetic life with daily movement, a healthy diet and personal development, is what we promote with Profiel – the dynamic customer magazine that we have produced for OZ since 2011. Profiel is now also available digitally!
Michel Libens, managing partner and CEO of Propaganda recently published the book, “Content Marketing – from marketer to publisher” through Lannoo Campus.
We asked him about the what and why of this book. Read more!
Once you’ve determined who you are, who you want to be, and whom you want to be this for in your content marketing strategy, the search for the content (marketing) sweet spot begins. Read more!