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Volkswagen | Volkswagen magazine

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Volkswagen wants the content platform to engage the reader in the Volkswagen way of life. By publishing product-related and lifestyle articles, Volkswagen aims to reinforce its image and remain top of mind with its customers and fans.


Volkswagen is a German car make whose star player is the Golf. D’Ieteren Auto is responsible for the distribution of vehicles from the Volkswagen and Porsche group in Belgium.

  • Content platform consisting of a magazine and blog minisite for Volkswagen customers and fans
  • Bringing to life the ‘love brand’ Volkswagen with brand-related content (product information, the latest news, technical information, etc.) on the one hand and lifestyle articles on the other
  • The focus is on seeing and experiencing
  • The magazine content is always inspired by a central theme. The blog works with thematic modules, too, (innovation, mobility, inspiration, experience and play)
  • To strengthen Volkswagen’s image
  • To remain top of mind with customers
  • To engage and inspire customers and VW fans
  • To improve and expand the database 
Technical specifications magazine
  • Frequency: 2 times per year
  • Edition: 250,000 copies NL – FR
  • Average size: 44 pages
  • Distribution: mailing to home addresses and availability at dealers
  • Target group: VW customers
  • Year of first edition: 2011
Technical specifications blog

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