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Renault | Collections

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Case

‘Collection 2014’ is a stylish and inspiring lookbook that surveys the most important Renault models. The catazine (half catalogue and half magazine) cleverly recycles existing content; it is used in B2C communication to convince prospective customers to choose Renault. The QR codes next to the articles provide a cross-media link and lead customers to clips on the Renault TV channel. In the digital era, Renault consciously chooses ‘paper’ communication: Motor Show visitors like to browse through paper information afterwards. 

Client

Renault stands for high-quality, medium-sized cars that are a pleasure to drive. Renault puts innovation and a limited ecological footprint first. The biggest ambition is to develop advanced technology that is reasonably priced for a large target group. That makes Renault the second most popular make of cars in Belgium. Renault Belgium Luxemburg is part of the international Renault Group.

Concept
  • Catazine, combination of catalogue and magazine
  • Focus on Renault’s history and its future
  • Attract attention to Renault’s collection in an inspiring manner 
Objectives
  • Show what the Renault brand stands for in the present, past and future

     

  • Make prospective customers more familiar with the brand and help them discover new models 
  • Offer a survey of Renault’s most important models

 

Technical specifications catazine
  • Frequency: annual, in response to the Motor Show in Brussels
  • Circulation: 20,000 copies FR - DU
  • Size: 54 pages
  • Distribution: distributed at the Motor Show and by dealers
  • Target group: potential Renault customers

 

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