With their client magazine Profiel, OZ wishes to provide their clients with positive, high interest and high involvement content to ensure the position of OZ as a ‘health’ fund.
OZ wishes to be more than a health fund that pays back medical expenses and provides a replacement income. OZ is a big fan of the health and well-being of its clients and therefore wants to offer a range of services concerning health, holiday, vitality and comfort.
- B2C magazine that informs all active OZ clients about a healthy lifestyle
- Mix of informative articles about health, holiday, vitality and comfort
- Focus on advantages OZ clients receive
- To stimulate the image of OZ as a ‘health’ fund
- To illustrate the offer and advantages of OZ concerning health, holiday, vitality and comfort
- To turn OZ clients into OZ ambassadors
- Frequency: 7 times a year
- Circulation: 170.000 copies DU
- Average size: 24 pages
- Distribution: by mail to the personal address
- Target group: clients of OZ