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Kluwer | Learning Live

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Case

Through the blog LearningLive.be, Kluwer Training offers a platform to exchange information and knowledge about learning and development for L&D professionals. The content on the platform is actively distributed through social media (twitter, LinkedIn) and the monthly e-zine.

Client

Kluwer Training has the ambition to help companies evolve towards learning companies by developing the talent of their professionals. Kluwer Training offers training courses, coaching and teaching advice for individuals and teams. The aim is to develop the talent of professionals and to strengthen the organisation for which they work.

Concept
  • Communication suited to the core target group, namely the decision makers concerning L&D (Learning & Development)
  • Mix of trends, L&D subjects, interviews with experts, book reviews, poll ...

  • Combination of online and offline, with focus on partner communications

Objectives
  • To position Kluwer Training as market leader and specialist in trainings
  • To inform L&D-executives concerning important topics and trends in their domain
Technical specifications blog
  • 24/7 via www.learninglive.be
  • Languages: DU – FR
  • Target group: L&D-professionals (Learning & Development)
Technical specifications e-letter
  • Frequency: 12 times a year
  • Languages: DU – FR
  • Target group: L&D-professionals (Learning & Development)

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