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Hoya | See Magazine

Case

With See Magazine, Hoya wants to help opticians in their communication towards their customers. Smart content is used to differentiate the opticians from the major chain companies. Your optician is the best professional for your eyes. 

In the meantime, Hoya sees to more familiarity with the customer.

Client

Hoya Lens Belgium is a leading company in the optical market and is part of the Hoya Group. The production unit and the sales office are located in Kapellen. That’s where the high-quality eyeglass lenses are produced using the most advanced technology. Hoya Corporation is part of the Nikkei 225.

Concept
  • Modern eye care magazine
  • Used as a store traffic builder by top firms of opticians
  • Useful tips about eye care, fashion and trends in eyewear
  • Personalized to suit the participating optician
Objectives
  • To support the Belgian opticians (the Hoya customers) in a clever way
  • To enhance the relationship between Hoya and the optician
  • To position Hoya as the best partner for optical glasses
Technical specifications
  • Frequency: 1 time a year
  • Edition: 900.000 copies, 88 versions, NL – FR
  • Average size: 16 pages
  • Distribution: house-to-house

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