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Delhaize | Delhaize News

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Case

The employee magazine Delhaize News wants to inform, inspire and motivate all collaborators. The stories from the shops, the logistic department and the head office show the engagement and initiatives of the collaborators and teams to offer their customers the best possible service. 

Client

Delhaize is one of the most important retailer in Belgium and counts approximately 16,000 collaborators, 850 stores and has a market share of 25%. Delhaize is an innovative retailer that offers its customers qualitative fresh products, a large assortment, attractive prices and a pleasant shopping experience. Delhaize is part of the Bel20 index. 

Concept
  • Internal magazine with a central theme that informs the collaborators about the projects, future and vision of Delhaize
  • To show Delhaize as an innovative retailer
Objectives
  • To inspire and motivate
  • To identify with Delhaize and strengthen the loyalty towards Delhaize
  • To stimulate the company’s proud and ambassadorship
  • To give insight in the objectives and way of working of other departments
Technical specifications
  • Frequency: 4 times a year
  • Circulation: ca. 20.000 copies DU – FR
  • Average size: 32 pages
  • Distribution: by mail to the personal address
  • Target group: all employees of Delhaize

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