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bpost | texto

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Case

texto, the newspaper by and for collaborators of bpost, tells about what happens in the world of bpost. It informs, stimulates and motivates each collaborator. One of the main tasks of texto is the support of the major transformation process of the last years.

Client

Being the largest postal operator in Belgium, bpost takes care of 12 million letters and parcels on a daily basis. At the same time, bpost is developing more innovative activities that enhance the interaction between electronic communication and communication by letter. 

Concept
  • Internal magazine for the employees of bpost
  • Informs about the world of bpost, through the eyes of the colleagues
Objectives
  • To inform about the organization, the colleagues and the environment of bpost
  • To stimulate the company’s pride
  • To increase commitment
  • To motivate by bottom-up focus
Technical specifications
  • Frequency: 4 times a year
  • Circulation: 30.000 copies DU – FR
  • Average size: 20 pages
  • Distribution: by mail to the personal address
  • Target group: all employees of bpost

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