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Beobank | Contentplatform

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Case

Creating relevant content about banking services and products and matters related to money in general, Beobank presents itself as a retail bank with a wide range of services for a wide audience. For this purpose, a content platform consisting of a magazine, a blog and e-letters was created with articles and tips on dealing sensibly with your money.

Client

Beobank is a new player in the Belgian banking market and aims to position itself as a retail bank for a wide audience. Beobank’s content marketing supports this positioning. Beobank managed to get a customer satisfaction score above 85% in a short time.

Concept
  • A platform consisting of a blog, a print magazine and e-letters with relevant content for Beobank clients and –potential customers

  • News about banking services and products and money in general

  • The positioning of Beobank as a retail bank with a wide range of services for a wide audience 

Objectives
  • To position Beobank as an important and trustworthy provider of banking products and services

  • To provide relevant information to customers and potential clients

  • To enhance the image of Beobank

Technical specifications
  • Frequency: magazine - two times a year, e-letter - 6 times a year, blog - 24/7

  • Circulation: 55 000 copies DU – FR

  • Average size: 28 pages

  • Distribution: by mail

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