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Belisol | Belisol Magazine

Case

The aim of Belisol Magazine is to help readers to make informed choices concerning windows and doors in today’s complex construction business. Belisol intends the print and digital magazines to generate more leads through information and inspiration.

Take a look at the digital magazine.

Client

Belisol has been the top specialist and the market leader in windows and doors for over 35 years. In 2013 the group had 83 showrooms (35 of them in Belgium) and a good 1,000 employees in Belgium, the Netherlands and France. Belisol is a 100% Belgian family company whose core values are service, quality and innovation. It also has the great advantage that it has its own production facilities, centralised development and a well-developed network of franchises with their own installation service. 

Concept
  • A magazine to look at and be inspired by, with lots of useful and relevant reportages and product info 
  • Existing satisfied customers play a central role as ambassadors in reportages 
  • Digital digest (digital magazine with some articles from the paper version as teasers) to announce the magazine and encourage those who are interested to ask for the print magazine
Objectives
  • To generate relevant addresses and sales leads
  • To generate traffic to sales points, showrooms and website
  • To reinforce and clarify Belisol’s image 
  • To turn existing customers into powerful ambassadors
Technical specifications magazine
  • Frequency: 2 times per year
  • Edition: 100,000 copies (Belgium NL – FR), the Netherlands, France
  • Average size: 44 pages
  • Distribution: customer databases of the subsidiaries and online requests 
  • Target group: customers and prospects
  • Year of first edition: 2013
Technical specifications digital magazine

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