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Bank Degroof | Aset

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Case

With Aset, Bank Degroof acknowledges its personal and long-term relationship with its clients. The interviews with Belgian captains of industry and the in depth articles position Bank Degroof as a long term partner for private Banking, financial markets, credit & structured finance, corporate finance, real estate, financial analyses …

Client

Bank Degroof is the first independent private and investment bank in Belgium. For over more than 140 years it offers a full range of tailored solutions and integrated services to its private, institutional and professional clients. 

Bank Degroof offers its services in six countries and counts over 1,000 employees. 

Concept
  • Interviews with ‘captains of industry’+ ‘key personalities’ within the bank
  • Background articles on economic and social themes
  • Relevant economic and financial reports by the experts of Bank Degroof
Objectives
  • To develop a concrete tool of communication with the customer
  • To confirm Bank Degroof as a long term partner of wealthy individuals and company directors
  • To position Bank Degroof as a partner of the new company directors
Technical specifications
  • Frequency: 2 times a year
  • Circulation: 4,000 copies FR – NL
  • Average size: 32 pages
  • Distribution: by mail
  • Target group: clients

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