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Artexis | Activity report

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Case

The Activity Report is Artexis’s visiting card. It positions Artexis as a dynamic company wanting to continue to grow through innovation, focus on the visitors and further internationalisation. The Activity Report is a marketing tool that translates the company’s DNA perfectly.

Winner of the Pearl Awards in New York (November 2013):

  • 2 x Silver Editorial & Design
  • 1 x Gold Best Overall Editorial
  • Perfect Score Best Overall Editorial (= maximum score from all the members of the jury)
Client

Artexis is a non-stock exchange listed group active in the exhibition and event business: on the one hand as an owner or manager of venues, including 4 in Belgium (Flanders Expo, Antwerp Expo, Namur Expo and Palais des Congrès in Namur), and 2 in Sweden; and on the other hand as the organiser of public and professional fairs (BIS trade fair, Art Brussels, Belgian Boat show, etc.).

With a turnover of 80 million euros in 2012 (up 14 % compared to 2011) and about 330 FTEs in 14 countries, Artexis is the market leader in Belgium.

Concept
  • Visualisation of Artexis’s core business = Real Life Social Media
  • Analysis of Artexis’s DNA using word clouds
  • Graphic translation to word clouds, with integration of infographics to clarify or complement
Objectives
  • To translate the company’s DNA
  • To position Artexis as the market leader in Belgium, with the focus on internationalisation, visitor centricity and innovation
  • To support Artexis’s continued development
  • To communicate Artexis’s values 
  • To confirm Artexis’s financial strength
Technical specifications print
  • Year: 2013
Technical specifications online

 

Technical specifications video
  • Year: 2013
  • Distribution: via website of the Artexis Group & via the Artexis YouTube channel
  • Languages: EN

 

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