Het cross media platform Fedra, een moderne variant van het klassieke personeelsmagazine, won de prijs van ‘Meilleur Magazine Interne’ op de 11e Grand Prix van het ABCi. Het platform omvat een magazine, website en e-letter en wordt gemaakt door een onafhankelijke redactie in opdracht van de Federale Overheidsdienst Personeel & Organisatie. Concept en realisatie zijn van de hand van Propaganda.
In the beginning of March, Sibelga, distribution system operator for gas and electricity in Brussels, is launching a brand new multimedia information platform for the inhabitants of Brussels-Capital Region.
The Energuide platform has been developed in collaboration with content marketing specialist Propaganda and is based on a totally renewed content strategy. The goal is to provide independent and reliable answers to all energy questions that residents of Brussels ask themselves.
Michel Libens, CEO at Propaganda, has been asked to join the International Content Marketing Awards’ jury. Every year, these prestigious titles are awarded to the best content marketing tools in 27 categories. This year, a total of more than 500 projects were sent in. Out of the category-winners, the judges, including Michel Libens, will select the Overall Grand Prix winner during the third and last round, based on effectiveness, originality, creativity, strategy and brand synergy.
‘One’, the content platform (magazine, blog, e-zine, magazine iPad) developed and realised by Propaganda nv. for Belgacom, has been listed for the International Content Marketing Awards. For this prestigious award ceremony, a jury of 50 members has selected out of more than 500 entries from around the world, a number of content marketing projects and customer media, that all combine effectiveness and creativity, and this in 27 categories.
By the end of May ’99 questions’, the new information magazine of Pfizer, was published. With this magazine Pfizer wants to stimulate the dialogue between patient and health professionals. Pfizer organized a competition between several agencies to determine who would create the new magazine. The custom publishing agency Propaganda has won the competition and is now responsible for the concept creation and realization of the magazine.
Propaganda has realised a metamorphosis for Profiel, OZ’s monthly customer magazine. The makeover gives the magazine an extra energy boost, which is exactly what OZ wants to offer to its 370.000 customers.