The marketing and advertising magazine Pub published in february a dossier about content marketing, the silent revolution. Propaganda managing partner and CEO Michel Libens shares together with other experts his vision on the domain.
Op dinsdag 12 november werden de winnaars van de Pearls Awards 2013 (excellence in custom content) in New York bekend gemaakt. Propaganda scoorde als enige bureau uit de bijna 600 inzendingen een ‘Perfect Score Award’ met haar project voor Artexis.
Daarnaast won Propaganda nog goud (voor Artexis) en viermaal zilver (voor Belgacom en Artexis). Propaganda haalde de finale met het content-platform ‘One’ voor Belgacom (blog, print magazine, tablet en e-zine) en het Artexis annual report (print, video en website).
Under the title ‘The Collection 2014’ Propaganda has devised a 54-page catazine for Renault. Half catalogue and half magazine, its most important objective is to provide interesting and relevant information about the brand with the rhombus for customers who are unfamiliar or less familiar with the brand and the models. ‘The Collection 2014 ′ gives an overview of the major models and new elements in our private car range for 2014. First presented to the public during the car salon, it is available from the dealers too.
Propaganda has produced a print and digital magazine for Belisol, the top specialist and market leader in doors and windows for over 35 years. The magazine offers inspiring visual and written reports and wants to help readers make an informed choice about doors and windows in today’s complex building business.
Propaganda has joined forces with Tele’Train to develop a white paper on Voice of the Customer analytics (VoCa).
VoCa is a new tool which, as of 2014, can be used by Belgian marketing professionals to quickly obtain a structured insight into current and future ‘trending topics’ based on the in-depth analysis of telephone conversations and/or mail and social media conversations.