Media Marketing presented the BTOB Press & Communication Awards on Tuesday 23 October. 23 business-to-business cases from 18 categories vied for a Gold, Silver or Bronze award. Propaganda walked out a two-time second stage winner.
Propaganda, Belgium’s biggest independent content marketing agency, is reshuffling its ownership of shares. Gert Van Wichelen, co-founder, is leaving the company. His fellow managing partners, Michel Libens (managing partner and CEO) and Gerrit Tulkens (managing partner and creative director) will acquire his equity, at the eve of the agency’s 25th anniversary, and will continue to expand Propaganda.
Video content is gaining a more prominent role in the marketing world. Businesses make all kinds of films that customers can watch on their smartphone or laptop. Editing short and powerful video content is not self-evident. A number of steps should be followed. We will give thirteen here.
How do you put the right content on the market efficiently? That is not always easy, especially not now that the consumer’s epicentre has shifted from a traditional product promotion to a need for information. These six inspirational books provide a good idea of what strong content looks like today.
Content is not something that just comes to you overnight. It is not questions like “what will we put on our Facebook page?” or “What should our website look like tomorrow?” that determine whether you are good at content marketing or not. It goes much further than that. Here’s some key questions to help set a good content marketing strategy.
Two quality magazines that inform and inspire business partners. Hilde Talloen, Deputy Director of Communications and the publisher of CeraScoop, and Koen Snauwaert, Partner Benefits Coordinator and responsible for CeraSelect, explain the success of both magazines, ‘made by Propaganda’.