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Your content strategy probably states how you want to tell your (potential) customers your story and message. But do you always play the lead role? Try to replace yourself with ambassadors and give the floor to them. You will be amazed by the impact they have on the relationship with your customers. Hoya Lens Belgium is already setting a good example.

Following the company’s devotion to helping young buyers in the realization of their first home, Crelan submits a good deal of ‘My House’ content this month. Practical tips and tricks, inspiring articles, checklists and pitfalls … all compiled in an online and offline information and inspiration magazine. That is how Crelan helps potential borrowers on their way to a first house or apartment. For concept and realization, Crelan called on Propaganda, one of the market-leading content marketing agencies in Belgium.

Propaganda nv, the largest independent content marketing agency in Belgium, is taking an active majority stake in ‘Content Makers’, a content marketing and social media specialist for SMEs. Their ambition is to jointly make the Belgian SME market become well-acquainted in the coming years with the power of strong digital content.

Media Marketing presented the BTOB Press & Communication Awards on Tuesday 23 October. 23 business-to-business cases from 18 categories vied for a Gold, Silver or Bronze award. Propaganda walked out a two-time second stage winner.

Propaganda, Belgium’s biggest independent content marketing agency, is reshuffling its ownership of shares. Gert Van Wichelen, co-founder, is leaving the company. His fellow managing partners, Michel Libens (managing partner and CEO) and Gerrit Tulkens (managing partner and creative director) will acquire his equity, at the eve of the agency’s 25th anniversary, and will continue to expand Propaganda.

Video content is gaining a more prominent role in the marketing world. Businesses make all kinds of films that customers can watch on their smartphone or laptop. Editing short and powerful video content is not self-evident. A number of steps should be followed. We will give thirteen here.

How do you put the right content on the market efficiently? That is not always easy, especially not now that the consumer’s epicentre has shifted from a traditional product promotion to a need for information. These six inspirational books provide a good idea of what strong content looks like today.