Propaganda nv, the largest independent content marketing agency in Belgium, is taking an active majority stake in ‘Content Makers’, a content marketing and social media specialist for SMEs. Their ambition is to jointly make the Belgian SME market become well-acquainted in the coming years with the power of strong digital content.
Media Marketing presented the BTOB Press & Communication Awards on Tuesday 23 October. 23 business-to-business cases from 18 categories vied for a Gold, Silver or Bronze award. Propaganda walked out a two-time second stage winner.
Propaganda, Belgium’s biggest independent content marketing agency, is reshuffling its ownership of shares. Gert Van Wichelen, co-founder, is leaving the company. His fellow managing partners, Michel Libens (managing partner and CEO) and Gerrit Tulkens (managing partner and creative director) will acquire his equity, at the eve of the agency’s 25th anniversary, and will continue to expand Propaganda.
How do you put the right content on the market efficiently? That is not always easy, especially not now that the consumer’s epicentre has shifted from a traditional product promotion to a need for information. These six inspirational books provide a good idea of what strong content looks like today.
Two quality magazines that inform and inspire business partners. Hilde Talloen, Deputy Director of Communications and the publisher of CeraScoop, and Koen Snauwaert, Partner Benefits Coordinator and responsible for CeraSelect, explain the success of both magazines, ‘made by Propaganda’.
