Your content strategy probably states how you want to tell your (potential) customers your story and message. But do you always play the lead role? Try to replace yourself with ambassadors and give the floor to them. You will be amazed by the impact they have on the relationship with your customers. Hoya Lens Belgium is already setting a good example.
Following the company’s devotion to helping young buyers in the realization of their first home, Crelan submits a good deal of ‘My House’ content this month. Practical tips and tricks, inspiring articles, checklists and pitfalls … all compiled in an online and offline information and inspiration magazine. That is how Crelan helps potential borrowers on their way to a first house or apartment. For concept and realization, Crelan called on Propaganda, one of the market-leading content marketing agencies in Belgium.
Media Marketing presented the BTOB Press & Communication Awards on Tuesday 23 October. 23 business-to-business cases from 18 categories vied for a Gold, Silver or Bronze award. Propaganda walked out a two-time second stage winner.