Michel Libens, managing partner and CEO of Propaganda recently published the book, “Content Marketing – from marketer to publisher” through Lannoo Campus.
We asked him about the what and why of this book. Read more!
On Tuesday 27 October, we won the ‘Best Publications’ Award during the ‘Business to Business Press & Communication Awards’. Propaganda was one of the 10 finalist chosen between the 67 cases in competition. Propaganda won Gold with Chef magazine.
What are the Business to Business Press & Communication Awards?
The Business to Business Press & Communication Awards crown the titles of the Belgian and Luxemburg Professional Press – printed and digital – and the Communication carriers who distinguish on 3 criteria: decisiveness, appropriateness and creativity, during the whole year (from septembre 2014 to septembre 2015).
For more info, please contact:
Michel Libens, Propaganda nv, Imperiastraat 16, 1930 Zaventem, t 02 725 29 10, f 02 725 29 11, firstname.lastname@example.org, www.propaganda.be
Today a lot of communication happens online. Nevertheless, well-made print customer magazines keep fascinating the reader. A recent survey reveals strong satisfaction and reading figures: a customer magazine keeps the reader’s attention at least 28 minutes. Read more!
More and more brands have now discovered content marketing. Some are really going all out. L’Oréal Germany has just completed a competition to set up its own content marketing unit with the help of an external agency. In a continuously diversifying media landcape, L’Oréal has been experiencing problems with reaching its target group accurately for some time. For this reason, they were searching for alternative ways to communicate their message and their story to the target group. Content marketing seems to be the answer here, too.
After a competition, Propaganda has created the Activity Report for Artexis Group. Thanks to a modern use of infographics, this innovative annual report shows, in words and images, how ‘Life events’ actually are ‘Real Life social media’. The annual report is published a few weeks after the election of Artexis’ CEO Eric Everard as manager of the year 2012. Read more!