Who is Propaganda?
Why choose Propaganda?
Propaganda guarantees that you will be able to achieve your marketing and communication objectives through customer media. Customised to your brand, your target group and your objectives, we develop a tailor made customer medium (offline and online) that works. Renowned and leading Belgian brands and organisations from a wide variety of sectors have been working with Propaganda for more than 16 years.
Tailor-made for your target group
Propaganda uses the principles of content marketing and editorial management in order to produce your customer medium. Using relevant content is presently the smartest way to turn prospective customers into actual customers and to turn customers into (brand) ambassadors. We work with you to establish which information best fits your target group and the best way in which you can translate this information into a customer medium. This enables us to create ‘must read’ information that generates the required behaviour within your target group.
Strong partner
Propaganda is a strong partner for guiding you through this complex process. Propaganda only works with talented professionals in order to ensure that you are able to achieve your objectives through your medium: a strong internal team of project coordinators, communication specialists, editors and designers complimented by selected photographers, journalists, printers etc. They all ensure high quality customer media of an impeccable standard that are promptly distributed and that work.
History
Propaganda was established in 1994 and is one of the first customer media agencies in Belgium. Propaganda holds a leading position in the Belgian customer media landscape.
Propaganda was founded by journalist Gerrit Tulkens and marketeer Gert Van Wichelen. The agency grew very quickly and was soon market leader within Belgium. Michel Libens reinforced the team in 2005 as managing partner and CEO. Propaganda consolidated its leading market position under his leadership, becoming the largest independent custom publishing agency in Belgium. Michel Libens is also the founder and current chairman of Custo, the Belgian Customer Media Federation, and one of the infamous advocates of content marketing in our region.
Propaganda currently employs more than 29 marketing and publishing specialists and works for a wide variety of well-known brands and organisations within various sectors.
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"Today relevant content is the smartest way to turn prospects into clients and clients into brand ambassadors" Michel Libens, Managing Partner & CEO Propaganda |
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Gert Van Wichelen, Managing Partner Propaganda |
