“First Belgian book about Content Marketing”
The first Belgian book about Content Marketing has recently been published through Lannoo Campus. We asked one of the four writers, Michel Libens, managing partner and CEO of Propaganda, about the what and why of this book.
“Where expertise meets aspiration: the content sweet spot”
Once you’ve determined who you are, who you want to be, and whom you want to be this for in your content marketing strategy, the search for the content (marketing) sweet spot begins. But what is content sweet spot?