“Where expertise meets aspiration: the content sweet spot”
Once you’ve determined who you are, who you want to be, and whom you want to be this for in your content marketing strategy, the search for the content (marketing) sweet spot begins. But what is content sweet spot?
9 content marketing developments to keep your eye on
"It is difficult to make predictions, especially about the future..." Despite the truth of this quote from Niels Bohr we want to try to point out some developments that could be important for marketing and communication professionals in terms of content marketing.